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Measuring Consumer Perceptions of Brand Quality With Scanner Data: Implication for Brand Equity (Technical Working Paper, Report No 91 122) : Wagner A. Kamakura


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Measuring Consumer Perceptions of Brand Quality With Scanner Data: Implication for Brand Equity : Wagner A. Kamakura


Measuring Consumer Perceptions of Brand Quality With Scanner Data: Implication for Brand Equity : Wagner A. Kamakura
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