It's Not How Good You Are, It's How Good You Want To Be
Author: Paul Arden
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Whatever You Think, Think The Opposite
Author: Paul Arden
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Write to Sell: The Ultimate Guide to Great Copywriting
Author: Andy Maslen
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Confessions of an Advertising Man
Author: David Ogilvy
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Creative Advertising: Ideas and Techniques from the World's Best Campaigns
Author: Mario Pricken
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A Technique for Producing Ideas (McGraw-Hill Advertising Classic)
Author: James Young
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The Copywriter's Handbook: A Step-by-step Guide to Writing Copy That Sells
Author: Robert W. Bly
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Truth, Lies, and Advertising: The Art of Account Planning (Adweek Magazine Series)
Author: Jon Steel
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Positioning: The Battle for Your Mind
Author: Al Ries
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Twenty Ads That Shook the World
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Can I Change Your Mind?: The Craft and Art of Persuasive Writing
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The Fundamentals of Creative Advertising
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My Life in Advertising and Scientific Advertising (Advertising Age Classics Library)
Author: Claude Hopkins
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Tested Advertising Methods (Prentice Hall Business Classics)
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Hey, Whipple, Squeeze This!: A Guide to Creating Great Ads (Adweek Magazine Series)
Author: Luke Sullivan
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Creative Advertising: Ideas and Techniques from the World`s Best Campaigns
Author: Mario Pricken
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How to Get into Advertising
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How to Write a Good Advertisement
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Hey Whipple, Squeeze This: Guide to Creating Great Ads (Adweek Magazine)
Author: Luke Sullivan
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