Corporate Finance
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Global Marketing: A Decision-Oriented Approach (Financial Times (Prentice Hall))
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Principles of Marketing Pack
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Essential Quantitative Methods: For Business, Management and Finance
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Marketing Communications: Interactivity, Communities and Content
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Corporate Finance and Investment with MyFinanceLab: Decisions and Strategies
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Marketing Research: An Applied Approach
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Essentials of Marketing Communications
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Marketing Planning: Strategy, Environment and Context
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Practise of Market Research: An Introduction
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International Human Resource Management
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Principles of Services Marketing
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Marketing Communications: A European Perspective
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International Marketing
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Strategic Management and Competitive Advantage
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Advertising and Promotion: An Integrated Marketing Communications Approach
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Strategic Brand Management: A European Perspective
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E-Business and E-Commerce Management: Strategy, Implementation and Practice
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Principles of Services Marketing
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Business Information Management: Improving Performance Using Information Systems
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International Economics, International Edition
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Global Marketing: A Decision-Oriented Approach
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Strategic Brand Management: Building, Measuring, and Managing Brand Equity
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Marketing Theory: A Student Text
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